Aurora
Aurora
Aurora
Music Video
Creating the first ever drone-built cocoon
Duration
4 months
Client(s)
Aurora, YouTube Music, Vice
Role
Art Director
Responsibilities
Art direction, director's treatment
Overview
A music video for Aurora’s single “Winter Bird” that weaves the musician into a cocoon using a swarm of drones –– a world’s first with the technology.
I came up with the concept for the video, drawing inspiration from Aurora's interest in metamorphosis and recent drone research into architectural swarm fabrication. Working with Carnegie Mellon University’s Robust Adaptive Systems Lab, we brought the idea to life in the same space as the Mars rover.
Results
•
11 million+ video views on YouTube
•
The artist's fastest video to hit 1 million views
•
Top 50 trending video on YouTube in first 24 hours of release