Microsoft
Microsoft
Microsoft
Innovation Partnerships
Cementing Microsoft as a leader in art and culture
Duration
3.5 years
Client(s)
Microsoft + Ace Hotel, Ahluwalia, Björk, Christie's, Halo, Hellenic Ministry of Culture & Sport, Jack Antonoff, Lauv, The Ally Coalition, Marina Abramović, Martin Garrix, MIT, Moses Sumney, Muse, Nao, Petersen Museum, rag & bone, Sol LeWitt, Sony Music, St. Vincent, The Met, The Smithsonian, Warner Music, X Ambassadors
Role
Sr. Design Director, Creative Director
Responsibilities
Creative & design direction, team leadership, client and partner relations, experience design lead
Overview
During my 3.5+ years at A_DA/Listen, I spearheaded the creative and design for over 30 innovative partnership experiences and campaigns for Microsoft. Spanning music, arts, fashion, social good, and cultural heritage, these projects leveraged Microsoft's cutting-edge technologies (AR/VR, AI, etc.) to boost brand visibility and impact in arts and culture for one of the world's biggest brands.
This included the creation of immersive installations, museum exhibitions, HoloLens/AR/VR experiences, websites, apps, games, community-led self-expression platforms, AI-powered experiences, and social-driven campaigns.
Results
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Tens of billions reached with Microsoft-branded experiences, campaigns & content
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Activated the audiences of 50+ cultural partners across 5 continents
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Won 5x Clio awards, 5x Fast Company Innovation By Design Awards, & an AdWeek Experiential Award