• NYTimes

  • NYTimes

  • NYTimes

Mixed Reality Research & Prototypes

Charting the future of Mixed Reality Journalism

Duration

10 months

Client(s)

The New York Times, Meta

Role

Creative Lead

Responsibilities

Strategy, creative direction, team leadership, XR prototyping, UX/UI

Overview

A 10-month research project by The New York Times’s R&D department exploring how journalists can leverage the capabilities of mixed reality headsets to add value to the way news is captured and delivered — in the near term and further future. 

I led the strategy and creative for the project, directing a cross-functional team of designers and engineers in creating a series of design and technical mixed reality Unity prototypes exploring key opportunity areas for the company and journalism at large.

Results

NYTimes's first ever end-to-end mixed reality story experience

4 research articles published on NYT's R&D website

55million+ reached with research via NYT's socials

Showed the global journalism community the storytelling potential of MR technologies