NYTimes
NYTimes
NYTimes
Mixed Reality Research & Prototypes
Charting the future of Mixed Reality Journalism
Duration
10 months
Client(s)
The New York Times, Meta
Role
Creative Lead
Responsibilities
Strategy, creative direction, team leadership, XR prototyping, UX/UI
Overview
A 10-month research project by The New York Times’s R&D department exploring how journalists can leverage the capabilities of mixed reality headsets to add value to the way news is captured and delivered — in the near term and further future.
I led the strategy and creative for the project, directing a cross-functional team of designers and engineers in creating a series of design and technical mixed reality Unity prototypes exploring key opportunity areas for the company and journalism at large.
Results
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NYTimes's first ever end-to-end mixed reality story experience
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4 research articles published on NYT's R&D website
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55million+ reached with research via NYT's socials
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Showed the global journalism community the storytelling potential of MR technologies